The client requested a page to educate consumers clicking on SEM and banner ads, and to ultimately drive them to buy a phone or plan. Working against very tight timelines and within rigid brand restrictions, we created a landing page to be educational and flexible, so that we could continuously update it to reflect the latest promotions.
In addition to providing analytics results that have helped our client to define a consumer persona, the site has driven over 11,000 sales for this fledgling brand in it's first year.